In today’s competitive market, building a community is essential for any brand because it fosters customer loyalty, drives innovation, attracts younger target audiences, and enables successful positioning in the internet of the future. We help you to unlock the power of community!
Community is the answer to critical business challenges
Research shows that customer-centric companies are 60% more profitable compared to companies that are not focused on their customers (Deloitte). By actively engaging and building community, companies can gain valuable customer insights and embrace a co-creation approach that ensures products are tailored to customers' expectations and preferences from the start, leading to increased profitability and customer satisfaction.
Customer Insights
Product testing
Co-Creation
Quality management
In the decentralized landscape of Web3, where there is no central authority to ensure trust and reliability, building a strong community becomes essential for the success of any project. To effectively position yourself in Web3, it's important to understand and cater to the changed demands of the audience, focusing on their desires for active participation, ownership, and transparency. By fostering a vibrant and engaged community, you can establish credibility, gain trust, and create a solid foundation for your Web3 project.
Highly engaged audience
Brand credibility
Interactive marketing campaigns
Building a vibrant community around a brand is important to attract and retain the attention of Generation Z. 56% of Gen Z state that an active community has a significant impact on their purchasing decisions (Hubspot). Focusing on building a community enables brands to meet the changing expectations of this generation and build a future-proof business model.
Changed consumer behavior
Peer-to-peer-communication
Brand trust
Cultural relevance
As Harvard Business School shows, increasing customer loyalty by just 5% can lead to significant profit growth of 25% to 95%. Fostering a community enables you to deepen connections with customers, creating an emotional bond that adds to the perceived cost of switching to a competitor and ultimately increases customer lifetime value.
Relationship management
Switching costs
Customer lifetime value
Word-of-mouth
As leading Community Marketing Agency in the DACH region, our roots in Web3 have taught us that community is not only a critical factor for success in decentralized projects but also a powerful tool for overcoming various business challenges in the Web2 landscape. By leveraging our extensive experience and deep understanding of community dynamics, we can help you to drive impactful strategies that will elevate your brand, engage your audience, and unlock new opportunities for your business.