In today's competitive market, building a community around your brand is essential for success. It not only fosters customer loyalty but also creates a powerful network of brand advocates who spread positive word-of-mouth, amplifying your reach. A thriving community provides valuable insights, feedback, and ideas, helping your brand stay relevant, innovative, and customer-centric. We help you to embrace the power of community and unlock endless possibilities for your brand's success.
Community is the answer to critical business challenges
Building community is an effective strategy to strengthen customer loyalty and intimacy. As Harvard Business School shows, increasing customer loyalty by just 5% can lead to significant profit growth of 25% to 95%. Fostering a community enables you to deepen connections with customers, creating an emotional bond that adds to the perceived cost of switching to a competitor and ultimately increases customer lifetime value.
Relationship management
Switching costs
Customer lifetime value
Word-of-mouth
Research shows that customer-centric companies are 60% more profitable compared to companies that are not focused on their customers (Deloitte). By actively engaging and building community, companies can gain valuable customer insights and embrace a co-creation approach that ensures products are tailored to customers' expectations and preferences from the start, leading to increased profitability and customer satisfaction.
Customer insights
Product testing
Co-creation
Quality management
Building a vibrant community around a brand is important to attract and retain the attention of Generation Z. 56% of Gen Z state that an active community has a significant impact on their purchasing decisions (Hubspot). Focusing on building a community enables brands to meet the changing expectations of this generation and build a future-proof business model.
Changed consumer behavior
Peer-to-peer-communication
Brand trust
Cultural relevance
In the decentralized landscape of Web3, where there is no central authority to ensure trust and reliability, building a strong community becomes essential for the success of any project. To effectively position yourself in Web3, it's important to understand and cater to the changed demands of the audience, focusing on their desires for active participation, ownership, and transparency. By fostering a vibrant and engaged community, you can establish credibility, gain trust, and create a solid foundation for your Web3 project.
Highly engaged audience
Brand credibility
Interactive marketing campaigns
As leading Community Marketing Agency in the DACH region, our roots in Web3 have taught us that community is not only a critical factor for success in decentralized projects but also a powerful tool for overcoming various business challenges in the Web2 landscape. By leveraging our extensive experience and deep understanding of community dynamics, we can help you to drive impactful strategies that will elevate your brand, engage your audience, and unlock new opportunities for your business.
NFT Collection with CRO: metavalue creates community experience for superfans
We successfully established a vibrant web3 community for CRO, selling 1.000 NFTs and offering exclusive experiences and money cant buy moments for his super fans. This not only deepened the bond with CRO but also strategically positioned him at the forefront of the internet of the future.
Community first: metavalue empowers W3:Ride to build a customer-centric cycling app
Through our active engagement and community building strategies, we foster co-creation and empower W3:Ride to gain valuable customer insights. By aligning the developed product with the expectations and preferences of the target audience right from the beginning, we ensure a tailored and successful outcome.
Charity collaboration CRO x ARTHELPS: Empowering the community for good will
We planned and executed an immersive art exhibition in Stuttgart, seamlessly combining physical art masterpieces with exclusive workshops and innovative virtual reality experiences. The result was a stunning exhibition that engaged the community, raised money for good will and celebrated the harmonious fusion of art and technology.
Next level storytelling: Successful positioning of Creatokia in the web3
We leveraged our expertise to develop and implement a comprehensive community strategy, ensuring consistent and strategic communication across relevant channels. Through our efforts, we strategically positioned Creatokia as a leading player in the the dynamic web3 landscape.
Local community building: metavalue cultivates a strong web3 community in Stuttgart
With a seamless combination of in-person networking events and a digital community platform, we connect the web3 community in Stuttgart and bring together key players and experts. In this way, we foster meaningful relationships and expand opportunities.
PR stunt with artist Jan Hooss: metavalue narrates digital experience layer for traditional art community
In collaboration with Stuttgart artist Jan Hooss, metavalue has created a unique reinterpretation of analog art for the art community. Media impact was generated through targeted storytelling, cross-media communication campaigns and public relations.
NFT Collection with CRO: metavalue creates community experience for superfans
We successfully established a vibrant web3 community for CRO, selling 1.000 NFTs and offering exclusive experiences and money cant buy moments for his super fans. This not only deepened the bond with CRO but also strategically positioned him at the forefront of the internet of the future.
Community first: metavalue empowers W3:Ride to build a customer-centric cycling app
Through our active engagement and community building strategies, we foster co-creation and empower W3:Ride to gain valuable customer insights. By aligning the developed product with the expectations and preferences of the target audience right from the beginning, we ensure a tailored and successful outcome.
Charity collaboration CRO x ARTHELPS: Empowering the community for good will
We planned and executed an immersive art exhibition in Stuttgart, seamlessly combining physical art masterpieces with exclusive workshops and innovative virtual reality experiences. The result was a stunning exhibition that engaged the community, raised money for good will and celebrated the harmonious fusion of art and technology.
Next level storytelling: Successful positioning of Creatokia in the web3
We leveraged our expertise to develop and implement a comprehensive community strategy, ensuring consistent and strategic communication across relevant channels. Through our efforts, we strategically positioned Creatokia as a leading player in the the dynamic web3 landscape.
Local community building: metavalue cultivates a strong web3 community in Stuttgart
With a seamless combination of in-person networking events and a digital community platform, we connect the web3 community in Stuttgart and bring together key players and experts. In this way, we foster meaningful relationships and expand opportunities.
PR stunt with artist Jan Hooss: metavalue narrates a digital experience layer for the traditional art community
In collaboration with Stuttgart artist Jan Hooss, metavalue has created a unique reinterpretation of analog art for the art community. Media impact was generated through targeted storytelling, cross-media communication campaigns and public relations.
At metavalue, we prioritize our clients needs and tailor our services to their individual requirements.
With a focus on building end-to-end community solutions, we guide our clients through the entire process, from discovery to execution. Whether it's delivering fast proof of concepts, working on a project basis, or acting as an extended management function, we offer flexible collaboration options.
In addition, we provide consulting services and can provide training, upskilling and support for our clients internal teams.
metavalue is not just another marketing agency - we are a young and vibrant community-focused team that is redefining the way brands connect with their audiences. As a remote company, we offer a flexible work environment that empowers our team members to unleash their creativity and deliver exceptional results from anywhere.
Joining us means being part of a dynamic team where collaboration, innovation, and personal growth are at the core of everything we do. You'll have the freedom to explore new ideas, experiment with innovative approaches, and contribute to the growth and success of both our clients and our agency.
